Laura Dixon

Posts by Laura Dixon

  • Raise Your Chances of Getting InMail Responses

    April 2, 2015

    Sales prospects today are busier than ever, and often they’re inundated with outreach from other salespeople, so it’s crucial to reach out to them in the right way. LinkedIn’s targeted emails, known as InMails, are one of the most credible channels for salespeople to directly contact prospects and customers and have been shown to garner higher response rates...

  • The Sales Rep’s Role in the Social Selling Partnership

    March 14, 2015

    The era of social selling is upon us, and the companies that have embraced it are seeing major results. Sales representatives, sales leadership and marketing teams each play a part in converting leads to customers by interacting with them via social media. But in addition to mastering these separate roles, the companies that are most successful in their social...