Liza Castaneda

Posts by Liza Castaneda

  • LinkedIn Sales Navigator

    New Study Reveals Key Features of Closed-Won Deals Influenced by Sales Navigator

    January 2, 2019

    Understanding how to use modern selling techniques is critical to winning deals. It may seem like a complicated new world, but we looked at over 3,300 closed-won deals influenced by Sales Navigator to uncover four core modern selling actions that reveal a path to success. While we’ll describe the sales process as sequential here, these actions often take place...

  • social-selling-actions

    Tracing Social Selling ROI to Actions

    September 22, 2017

    How do you make a VP of Sales smile? Show her how to increase her team’s win rate by an average of 29% with a few minor changes in how her team uses social networking. In the quest to better understand the value of social selling, we studied the impact specific social selling activities had on closing deals. To identify high impact activities, we compared win...