Mac Witmer

Posts by Mac Witmer

  • When Social Sellers Resort to Cold Calling

    March 12, 2014

    I have a confession to make. I, Mac Witmer, being of social selling mind and body – made 40 cold calls on Friday February 21st. Why would I do this you ask? Well, I volunteered to. I volunteered two hours of my time to call nonprofits and give away free Skilled Volunteer and Board Member Position job postings. LinkedIn recently launched our Volunteer Marketplace...

  • Social Prospecting is like Online Dating

    February 14, 2014

    With Valentine’s Day hovering over us, some of my colleagues and I started discussing our potential prospects from our various online dating sites and apps. When our colleague overheard us, he thought we were talking about our sales prospects. We laughed off the misunderstanding until we realized that our social prospecting techniques almost exactly mirrored our...

  • Your New Hire is a Social Selling Master

    January 21, 2014

    I had an instant message account before I had a cell phone. I received emails before I received mail in the post. I met my freshman roommates via social networks before we moved into the dorms. I read the reviews of professors online before I enrolled in their classes. My entire life has been influenced by social media. As such, when I joined the world of sales...