Mike Weir

Posts by Mike Weir

  • Customer Retention: Definition, strategies and planning

    Customer Retention: Definition, Strategies and Planning

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is directly related to what you’re trying to achieve. Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Known now as the Pareto Principle, this theory about 80/20 distribution holds true all...

  • sales enablement b2b u

    Succeeding with Sales Enablement: Definition, Tools, and Strategies

    November 7, 2018

    What is Sales Enablement? As you read this, sales enablement is on the minds of sales managers and executives everywhere. In competitive markets, smoother sales enablement processes can be one of the single biggest differentiators when it comes to edging out alternative solutions and winning business. Let’s take a look at what the phrase means today, and how...