Ronan Keane

Posts by Ronan Keane

  • Sales and Marketing Need to Align for Effective Prospecting

    February 25, 2015

    Does your marketing team support your sales team? This might seem like an unusual question. Marketing and sales have parallel but completely different roles to play within an organization. Marketing attracts people through brand messaging and lead generation and sales handles turning those leads into customers. There are three main stages in the buyer’s journey:...

  • Get Your Sales Team On Board with Social Selling

    January 15, 2015

    According to the Harvard Business Review, “90% of C-level executives said they ‘never’ respond to cold calls or e-mail blasts.” That’s a staggering fact to face when you’re a sales manager. Luckily, social selling can step into the cold calling breach to help sales teams make their quotas. Unfortunately though, 98% of sales professionals still aren’t adopting...

  • LinkedIn & Social Selling: 5 Things You Must Do in 2015

    January 1, 2015

    Sales is no longer about cocktail hours and cold calling – today the name of the game is social selling, and it’s all about relationship building, conversation, and creating buzz. LinkedIn is your social selling hub. Recent enhancements to the powerful Sales Navigator have made LinkedIn the perfect place to find and connect with prospects. Not only can you now...