Samantha McKenna

Posts by Samantha McKenna

  • 5 Key Questions Sales Professionals Ask About LinkedIn

    January 8, 2020

    Editor’s Note: This guest post was contributed by Sam McKenna, Founder #samsales Consulting. In my years of working in sales, I’ve answered thousands of questions regarding the basics and the advanced art of using LinkedIn. Ultimately, the truth is LinkedIn and LinkedIn Sales Navigator are unbelievably powerful tools in which data and algorithms can be leveraged...

  • Attorneys and LinkedIn Sales Navigator

    How Lawyers Can Use LinkedIn Sales Navigator for Business Development

    June 6, 2019

    I worked with an attorney recently to set up his LinkedIn Sales Navigator account to best suit his needs, mainly tracking both existing and potential clients. In doing so, we noticed a result pop up in his email from one of his new, saved searches: a key client had just moved to an in-house role at a Fortune 500 company.  I excitedly asked the attorney what...