Tom Popomaronis

Posts by Tom Popomaronis

  • Using Content Marketing for Enterprise Sales

    February 21, 2015

    Marketing and Sales departments work best when they work together. We all know this. Yet it can be a challenge to have a cohesive strategy when it comes to this alliance. At OpiaTalk, we see Marketing as a way to drive inbound leads, which Sales then closes -- like passing a baton. Here’s how we do it: Since we’re B2B, Melanie Curtin, our rock star content...

  • Enterprise Sales: How We Get A 15% Response Rate

    February 5, 2015

    It’s hard to get through the sales clutter. We all have a product or service that could make a positive impact on our prospects’ bottom line … if only they would only give us that meeting or respond to our email. We asked our advisor Ruben Baerga, former VP of Experience at Walmart (and former VP of Client Services at GSI Commerce/eBay enterprise) how many...

  • Be Fearless: How We Used LinkedIn to Launch Our Startup Part 3

    June 30, 2014

    In Parts One and Two we cover the beginning of our story, including how we used LinkedIn to land our Chairman of the Board, entire Advisory Board, and first paying enterprise client. This is the conclusion of how we launched our startup using LinkedIn. Breakouts from this series include thoughts from our Chairman of the Board Joe Seibert, with Advice The Former...

  • Be Fearless: How We Used LinkedIn To Launch Our Startup...

    June 23, 2014

    In my first post, we covered the beginning of our story, including how we used LinkedIn to land our Chairman of the Board, Joe Seibert...

  • Be Fearless: How We Used LinkedIn to Launch Our Start Up...

    June 16, 2014

    The first time I used LinkedIn, I didn’t really like it. I saw it as a sort of Facebook for professionals, and didn’t grasp its...