Tony Hughes

Posts by Tony Hughes

  • Salespeople as Micro Marketers

    Why Salespeople Must Become Micro Marketers

    October 9, 2018

    This guest post was contributed by Tony Hughes and originally appeared on the RSVPSelling blog.  Segmentation has always been important in business but it's essential when products and services drift toward commoditization. Don't fall into the trap of allowing low margin products to be sold by outdated and expensive direct sales models. Designing customer...

  • man shows woman something on his tablet

    The Simple Customer Question That Separates Successful Salespeople From The Rest

    August 20, 2018

    Editor’s Note: This guest post was contributed by Tony Hughes, sales leadership speaker, consultant, and author of COMBO Prospecting. It's never been more important for salespeople today to be genuinely curious about their customer's world and engage with high levels of IQ and EQ (intellectual and emotional intelligence) as they explore what really matters to...

  • The Balancing Act Of Sales Management: Person Vs Process

    August 14, 2018

    Editor’s Note: This guest post was contributed by Tony Hughes, sales leadership speaker, consultant, and author of COMBO Prospecting. Sales management is the most important role in revenue generation for any business but how do you balance 'managing the person' with 'managing the process'? How do you love and encourage your people, yet hold them to account for...

  • man solving a problem on a whiteboard

    Solving the #1 Problem in Business: More Sales Pipeline

    May 14, 2018

    Editor’s Note: This guest post was contributed by Tony Hughes, sales leadership speaker, consultant, and author of COMBO Prospecting....

  • Woman writing and publishing her own insights online

    How to Publish Insights That Set The Agenda

    March 13, 2018

    Editor’s Note: This guest post was contributed by Tony Hughes, sales leadership speaker, consultant, and author of COMBO Prospecting....