Winnie Chu

Posts by Winnie Chu

  • Join Us for Live with Sales Leaders: The Rise of Account-Based Selling

    Join Us for Live with Sales Leaders: The Rise of Account-Based Selling

    February 5, 2020

    This next episode of Live with Sales Leaders, LinkedIn’s talk show for sales professionals, will delve into how your sales organization can reap the benefits of account-based selling. Join us for this latest episode of the show on Tuesday, February 11, at 2pm ET/11am PT. Discussing ABS on the program will be Jen Spencer, VP-Sales and Marketing of SmartBug Media,...

  • Live With Sales Leaders

    Live from Dreamforce: LinkedIn’s “Live With Sales Leaders”

    November 19, 2019

    It’s no secret that the job has changed for salespeople. Quotas are harder to meet. Sales technologies, ranging from CRM systems to LinkedIn Sales Navigator, are the tools of the trade. And the presence of buying committees has made it imperative that sales professionals have multi-threaded connections to prospect companies. In the meantime, sales management is...

  • Live with Sales Leaders

    Announcing “Live With Sales Leaders: Building Trust Across the Buying Committee”

    October 29, 2019

    Trust is crucial to closing deals. In LinkedIn’s most recent State of Sales report, 51 percent of decision makers identified “trust” as the key attribute they desired in a salesperson. But it’s no longer enough to build trust with one buyer at a company. With the rise of buying committees, which can have an average of 6.8 or more members (even more in the...