5 Sales Email Templates That Really Work: Power Up Prospecting with This Pocket Guide

Spruce Up Your Sales with 12 Days of Content: Day 5

December 14, 2018

Sales Email Templates for B2B Prospecting

Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we invite you to check out our pocket guide for writing sales emails that really work. These five email templates can help you engage more prospects and win more deals.

Forty percent of salespeople report that getting a response from prospects is more difficultnow than it was two or three years ago. Relationships are key to your success as a sales professional, and knowing how to prospect through email is critical.

If you’re finding that prospects aren’t getting back to you, or you’re not seeing the email response rate you’d like, consider following one (or all) of the sales email templates available in our new pocket guide.

1. The Common Ground Email

Get to know your prospect! People don’t remember the sales process, they remember the personal experience, so before reaching out via email, look for common ground. Start your email with a nod to an interest, hobby, or acquaintance you share with your prospect to steer the conversation less toward the deal, and more toward building a rapport.

2. The Problem-Solver Email

This isn’t the first time you’ve been advised to position yourself as a problem-solver, rather than a salesperson. While it’s okay to subtly mention your offering as a solution to your prospect’s business problem, you might be better off saving it for later.

3. The Case Study Email

Human beings love a good story. When engaging with buyers, savvy sales development reps share customer success stories and case studies. In fact, 42% of buyers rely on case studies when making a final purchasing decision. Use this email to show how your solution makes a difference at other companies similar to theirs.

4. The Giver Email

You’d be hard pressed to find someone who passes on a free offer, if it’s something of actual value to them. Use that to your advantage when sending an email to prospective buyers. Whether you’re offering an ebook, a free trial, or a free evaluation, make the offer the focal point of your email. The more exclusive or insightful it is, the more likely it is that your prospect will see it as valuable.

5. The No-Nonsense Email

Sometimes, you’ve got to be straightforward. And that’s okay. Upon analyzing more than 40 million sales emails, Boomerang found that when it comes to word count, the sweet spot is 50-125 words. Consider using bullet points to quickly point out how your solution benefits your prospective client.

This Guide Shows How to Prospect with Sales Emails

Email is an effective way to engage decision makers and prospective buyers in the sales process. These email templates and best practices (which also work for InMails!) will help you stand out against the competition in buyers’ cluttered inboxes.

Download our pocket guide and you’ll get five templates that help you easily put these different templates into action.