Sales Navigator Success Stories: Tech and Professional Services [Video]

When it comes to lead gen and biz dev, sales professionals with a knack for finding and engaging the right people put themselves in a much stronger position from the start. Read on and view the brief videos below to discover how three technology and professional service firms use LinkedIn Sales Navigator to research potential buyers, initiate conversations, and build rapport.

Apply Advanced Search Filters to Reveal New Leads at Customer Accounts

Sales teams typically have well-established contacts at their customer accounts. That’s good business. It can still be tricky, though, to figure out who to approach to discuss cross-sell or upsell opportunities.

The advanced search filters of LinkedIn Sales Navigator can help. See how Danielle Barnes and her team at global advisory leader EY used the advanced search functionality to reveal new names at an existing customer during their search for people with an interest in blockchain and digital currency.

Use Advanced People Search Filters and Inmail to Connect with the Right Person

Zoom Video Communications’ Head of Sales Greg Holmes found success using Sales Navigator to pinpoint C-level customers in the bay area who might be interested in attending a hockey game. That meeting led to another C-level introduction, followed later by a closed deal.

Use the Power of a Combined Network to Break Through Gatekeepers

Persistence and resourcefulness are hallmarks of successful sales pros. On your quest to gain traction with a qualified sales prospect, it’s almost a given that you’ll encounter a closed door.

But even if a deal seems doomed for now, don’t give up just yet. Circumstances change, and when they do, you can spring into action like Samantha McKenna and her colleagues at On24.

Interested in using the best version of LinkedIn for salespeople? Visit us at sales.linkedin.com. And to keep pace with the latest in selling, subscribe today to the LinkedIn Sales Blog.