Sales Navigator Success Stories: Tech and Professional Services [Video]
Discover how four technology and professional service firms use LinkedIn Sales Navigator to research potential buyers, initiate conversations, and build rapport.
March 19, 2018
When it comes to lead gen and biz dev, sales professionals with a knack for finding and engaging the right people put themselves in a much stronger position from the start. Read on and view the brief videos below to discover how four technology and professional service firms use LinkedIn Sales Navigator to research potential buyers, initiate conversations, and build rapport.
Apply Advanced Search Filters to Reveal New Leads at Customer Accounts
Sales teams typically have well-established contacts at their customer accounts. That’s good business. It can still be tricky, though, to figure out who to approach to discuss cross-sell or upsell opportunities.
The advanced search filters of LinkedIn Sales Navigator can help. See how Danielle Barnes and her team at global advisory leader EY used the advanced search functionality to reveal new names at an existing customer during their search for people with an interest in blockchain and digital currency.
Use Advanced People Search Filters and Inmail to Connect with the Right Person
Zoom Video Communications’ Head of Sales Greg Holmes found success using Sales Navigator to pinpoint C-level customers in the bay area who might be interested in attending a hockey game. That meeting led to another C-level introduction, followed later by a closed deal.
Create Personalized Messages that Get Read
The abundance of email and automated messages causes prospects to delete most sales communications with little consideration or afterthought. InMail helps sales professionals break free from the clutter.
Guardian Life’s Nate Isaacson explains how a financial advisor at his company directly attributes his success to InMail.
Use the Power of a Combined Network to Break Through Gatekeepers
Persistence and resourcefulness are hallmarks of successful sales pros. On your quest to gain traction with a qualified sales prospect, it’s almost a given that you’ll encounter a closed door.