Financial professionals face a host of new challenges in the modern era. Their sales process—traditionally local and rooted in one-on-one relationships—has struggled to keep pace with clients who now do most of their research online. The financial services industry also must contend with the prospect that more than $30 trillion of wealth will soon be transferred from Baby Boomers to their children—the majority of whom are expected to fire their parents’ advisors.
AXA Advisors, a financial services company with 4,200 advisers and over two million clients, knew that it needed a way to build relationships with younger digital natives by establishing a social media presence.
To achieve this, AXA’s team implemented a social selling initiative in 2011, detailed in our latest eBook: Building a Social Selling Program, One Financial Professional at a Time. Through gradual adoption, they succeeded in tracking down prospects, forming lasting relationships, and growing their network through referrals.
Download Building a Social Selling Program, One Financial Professional at a Time to see how AXA’s advisors were able to:
· Develop meaningful personal brands on social media
· Build a more efficient prospecting and referral process
· Nurture lasting social relationships with clients, staying connected to their social signals and life events
The majority of customers have already gravitated toward social media and online interaction, drastically changing the landscape for financial services professionals. To ensure sustainable success, plan on meeting them there.
Get your team on board with social selling through a well-implemented company initiative. Download Building a Social Selling Program, One Financial Professional at a Time to learn how.
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