The Ultimate Guide to Account-Based Marketing and Social Selling

Download LinkedIn’s new eBook on how marketing and sales teams can work together to boost sales

October 18, 2016

  • ABM-ultimate-guide

Traditionally, marketing messages were crafted to a broad audience in order to attract as many leads as possible. While that seemed like a sound strategy, today it’s simply too imprecise: leads get lost, time gets wasted, and resources get misused. When you aim your message at too large a lake of prospects, you may not be using the most appropriate bait to attract the right fish.

That’s where account-based marketing (ABM) comes in: the idea is to focus your content to a certain number of target accounts. The concept dovetails nicely with social selling, as both strategies involve around engaging targeted prospects with super-relevant content.

That’s why LinkedIn created our latest eBook: The Ultimate Guide to Account-Based Marketing and Social Selling. The free eBook details how to implement an ABM program that get sales ­­and marketing working together to win more sales.   

Download The Ultimate Guide to Account-Based Marketing and Social Selling to learn how to:

  • Get marketing and sales teams collaborating on ABM strategy
  • Identify target accounts and key influencers
  • Reach the right decision-makers with targeted content
  • Measure the impact of your ABM campaign

The eBook provides a step-by-step approach to understand and adopt ABM in concert with social selling practices. Only a narrow group of prospects will make the biggest impact on your revenue—it’s time that both sales and marketing focus on this group with a personalized, targeted approach.   

Download The Ultimate Guide to Account-Based Marketing and Social Selling to learn more and get started.

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