Traditionally, marketing messages were crafted to a broad audience in order to attract as many leads as possible. While that seemed like a sound strategy, today it’s simply too imprecise: leads get lost, time gets wasted, and resources get misused. When you aim your message at too large a lake of prospects, you may not be using the most appropriate bait to attract the right fish.
That’s where account-based marketing (ABM) comes in: the idea is to focus your content to a certain number of target accounts. The concept dovetails nicely with social selling, as both strategies involve around engaging targeted prospects with super-relevant content.
That’s why LinkedIn created our latest eBook: The Ultimate Guide to Account-Based Marketing and Social Selling. The free eBook details how to implement an ABM program that get sales and marketing working together to win more sales.
Download The Ultimate Guide to Account-Based Marketing and Social Selling to learn how to:
- Get marketing and sales teams collaborating on ABM strategy
- Identify target accounts and key influencers
- Reach the right decision-makers with targeted content
- Measure the impact of your ABM campaign
The eBook provides a step-by-step approach to understand and adopt ABM in concert with social selling practices. Only a narrow group of prospects will make the biggest impact on your revenue—it’s time that both sales and marketing focus on this group with a personalized, targeted approach.
Download The Ultimate Guide to Account-Based Marketing and Social Selling to learn more and get started.
Topics: Sales management Sales and marketing alignment Modern selling
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