Report: The State of Sales in 2016, Survey on Sales Strategies
Download LinkedIn’s new report to discover what strategies sales organizations use to gain insights and build relationships.
November 10, 2016
Sales reps are a competitive bunch—you measure yourself against others, see how you stack up, and look to the competition to pick up new tips, tools, and tactics. What are they doing to land deals that escape you? You’ll hear whiffs, but the answers are often anecdotal.
At the same time, there have never been more tools to choose from: new technology has changed the way sales teams conduct business. Customer relationship management and social selling can now be used in concert to track a buyer’s online journey from start to finish. There are email tracking tools, sales intelligence software, and all sorts of productivity apps.
But all of this technology can be overwhelming, and it can be hard to know how you should invest your time. What are other sales teams doing, and what’s been working for them? We decided to put some data behind it all. We wanted to know which new tools and tactics—social selling among them—are the most effective at cultivating relationships, landing deals, and boosting revenue.
Our new report, The State of Sales in 2016, surveys more than 1,000 customer-facing professionals to detail which new technologies are considered most effective, how much time is being spent using each kind of tool, and what tactics top-performing salespeople rely on.
The report empowers you to:
- Leverage data to better allocate your time.
- Replace old sales tactics with new proven tools.
- Validate your team’s investment in social selling.
In sales, the newest technology is always around the corner. But it’s hard to know whether it’s just a fad or a reason to upend your process to move prospects through the sales pipeline. Fortunately, data doesn’t lie, and knowing the state of sales in 2016 will help you make critical decisions on how to boost your business.