Start Your Inside Sales Social Selling Journey Today
Get four tips on how your team can use LinkedIn to sell
March 29, 2016
The inside sales industry has seen countless technological trends hit the sales stack - do you know how to tackle the challenges of social in order to fold them into your team strategy? With 75% of people making B2B buying decisions using social media to do their product research, social networks are playing a huge part in the selling process. How will your inside sales team find and reach out to those ready-to-buy prospects? Will you engage with them in a way that they’ll be receptive to?
The business looks to you as sales leaders to provide guidance on steering the salesforce in the right direction, and a big piece of this is figuring out the right way to arm your inside sales team with the right tools. At LinkedIn we’re developing sales solutions such as LinkedIn Sales Navigator to help your team connect and engage with prospects using a professional, personal touch, while enabling you and other sales management to have natural, built-in metrics to evaluate sales productivity.
Here are four tips that you can share with your inside sales team to help them get a head start on fine-tuning social selling behaviors today:
Build a Professional Brand
Your LinkedIn profile is an always-on extension of your professional
brand. Make it thorough, interesting, and valuable for your potential customers.
Take action now: Read “The Sales Professional’s Ultimate Guide to LinkedIn Profile Optimization”
Find the Right People
Simply being present on social media platforms won’t grow your
business or keep the referrals rolling in. Shorten the path to success
by identifying high quality leads that will move the sale forward.
Take action now: Read “3 Must-Do Social Selling Tactics for Prospecting on LinkedIn”
Engage with Insights
Social selling engagement is built on information and trust, which go
hand-in hand. When you provide tailored content when a connection
needs it most, you can potentially double the perceived value of that
Take action now: Read “Sell More Effectively By Sharing and Engaging with Updates on LinkedIn”
Sell Through Relationships
As any good salesperson knows, relationships are everything in sales.
Reach out to contacts periodically at appropriate times and add value
by providing relevant information and solutions to your prospect or
client’s business problems.
Take action now: Read “Five Powerful Quotes on Building Relationships Through Social Selling"
We’ll be continuing the discussion at the 8th Annual American Association of Inside Sales Professionals (AA-ISP) Leadership Summit on April 20 and 21 and would love for you to join us. You can register here.
For those who are not attending the Summit, you can still read up on how to take advantage of personalized selling by downloading our latest eBook.