How Often Should Sales Pros Post on LinkedIn?

Whether you are trying to find and engage new prospects, or build credibility and brand awareness, an important part of social selling is regularly posting insightful and helpful status updates.

But to be effective, how often should you be posting? And what should you be posting?

In their recent eBook, LinkedIn: The Sandler Way, Sandler Training, a leader in sales, management, and leadership training, shared their posting best practices for LinkedIn. Read on to see what they had to say.

How Often You Should Post

Generally, posting at least three to four times a day is ideal. But before you ramp up your posting efforts, Sandler suggests taking a look at how many posts you’re currently publishing and the amount of engagement each of those posts is getting.

“If everything you post elicits a relatively high level of engagement (a few likes and a couple comments per post), you could probably be posting more,” Sandler says. “On the other hand, if you’re posting so much that people can’t keep up, you’re doing too much.”

What You Should Post

You should be posting a variety of content. Post types include links to cool articles or helpful resources, interesting quotes, infographics, text-only updates, and images.

“Switch it up and keep it interesting,” Sandler advises. “Don’t get too buttoned up—let your personality show.”

Put some time and effort into choosing what you share, and make sure to vary the types of posts so your feed is more than a string of text updates.

The content you post on LinkedIn will help to shape the perceptions of the people you’re trying to impress. To get the best results, be consistent and be thoughtful. A carefully considered post can go a long way toward helping you achieve your sales goals.

To discover free resources that can help you create captivating graphics with no design experience, check out LinkedIn The Sandler Way: 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network.