How Sales and Marketing Partner for Effective Social Selling

Imagine two men working together to put up a fence. One man is holding the post in the hole; the other one has a mallet at the ready. The man holding the post says, “Now, when I nod my head, you hit it.” Then he nods, the other man swings his mallet…and the poor guy holding the post ends up in the back of an ambulance.

This classic bit has been done in one form or another by everyone from the Three Stooges to Bugs Bunny. It’s a perfect cautionary tale about miscommunication. Two parties may think they’re working together, but without a clear alignment of purpose and goal, someone’s going to get hit on the head.

Getting sales and marketing aligned on sales lead generation can be a massive headache, but it doesn’t need to be. Our latest SlideShare presentation, “New Approach, New Roles: How Sales and Marketing Partner for Effective Social Selling,” was created to help salespeople, sales leaders, and marketers align their goals to optimize organizational social selling efforts. It illuminates the how and why of social selling for each stakeholder in the process, providing ready-to-use takeaways from thought leaders in the sales profession.