LinkedIn the Sandler Way: 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network

May 21, 2015


In today’s ever-changing sales landscape, more and more of the B2B sales process is taking place on social networks, and the buzz around social selling is helping to propel that shift. As a growing number of sales teams work to roll out social selling in their organizations using LinkedIn’s Sales Navigator, a number of key questions persist. Top global training organization Sandler tackles one of the biggest questions salespeople have about the tool:  “With all the other resources for salespeople out there that I could invest my time in, why is Sales Navigator worth the learning curve?”

For one, the Sales Navigator learning curve is incredibly short – there’s no need to be a LinkedIn Wizard to get started, learn best practices and achieve success with the platform. Second, it’s far simpler than what most organizations are doing now to generate leads.  The tool provides a simple, intuitive way to see more prospects and leverage your personal and professional network and those of your entire company. Sales Navigator also puts the sales pro in control of their sales process, allowing them to build their own leads and pipeline using social selling. Plus, it integrates seamlessly with CRMs like Salesforce so you don’t have to change any systems you’ve already set up.

Those insights are only the tip of the social selling iceberg in Sandler’s new joint eBook with LinkedIn, “LinkedIn the Sandler Way: 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network.” In this eBook, you’ll also discover:

  • A range of simple success strategies for connecting with prospects on LinkedIn
  • How to create a profile that attracts clients and how to leverage it to appeal to a target audience
  • Ways to leverage LinkedIn to boost your visibility and impact with likely buyers
  • How to use Sales Navigator to build a powerful, self-updating contact list

Download the eBook for a practical guide to get started with Sales Navigator and use it to structure your social selling routine and generate more leads.