Our 10 Favorite Social Selling Blog Posts of 2014
Social Selling in 2014 – A quick recap of the most popular posts of the year – from finding new sales opportunities to mastering your LinkedIn profile.
December 31, 2014
As we wrap up another, we are taking a moment to reflect on the content that left us, and our readers, inspired to further develop social selling best practices.
We gathered articles, SlideShare presentations, and infographics from our blog and from sales influencers across LinkedIn. See which social selling topics were our favorite of 2014.
Frank Underwood’s political strategy isn’t just for entertainment. There’s much to learn from his relationship-based approach to politics. In fact, our most popular post of the year demonstrated that his political strategy is one that reps can apply to their sales strategy. In this post we emphasized that, like Underwood, our success depends on the quality of our social network.
How inspired do you feel in your job? According to this infographic, those working in small companies, those in senior leadership, and older professionals are the most inspired. Learn more about workplace inspiration and how social selling can help you feel more engaged in your job.
InsideSales.com founder Ken Krogue gets back to the basics regarding how to use social media as your personal marketing platform. Core skills that social sellers need to adopt include ensuring your profile is complete, along with reviewing best practices and common mistakes in social selling. Discover the balance of what he considers the core skills of social media to help you succeed in 2015.
Having a good LinkedIn network is important, but it’s what you do with it that really matters. In this post from our “How I Do It” campaign, sales expert Julie Weill Persofsky shares an example of how she leveraged her network to retain a sales contract that was at-risk.
Good advice goes a long way. This is a can’t-miss collection of advice from Larry Page, Steve Jobs, and Guy Kawasaki. Inspiring, motivating, and a handbook for career success.
Sales expert Jill Konrath emphasizes that your profile is not a resume or (even worse) a sales brochure. Instead, it should be a well thought out destination that your prospects can visit to learn more about what you have to offer them. Stand out from the crowd and create a profile that reflects your unique, professional experience.
Sharing thought leadership content is a great way to establish yourself as an authority and build a relationship with prospects long before you need to reach out to them. In this post, social selling expert Barbara Giamanco shares 17 different ways you can set yourself apart by sharing unique content.
Social selling evangelist Jill Rowley provides spot-on guidelines for the art of connecting with people on LinkedIn. She recommends writing personal invitations and checking out your prospects’ advice for contacting them as musts to crafting an invite.
While cold outreach is a no-no, it is possible to warm up your introduction with the right research and insights. This article from B2B sales expert Lori Richardson, shares how a contact who reached out cold got her attention and motivated her to respond.
To finish off the year, we’re taking another look at this post that shares quotes from 50 top thought leaders such as Brian Solis, Jill Konrath, and LinkedIn CEO Jeff Weiner to keep you inspired in your social selling efforts in 2015.