Does Your Team’s Social Activity Measure up? Find out with the Sales Manager’s Checklist
Learn how to implement and improve your team’s social selling initiative with this step-by-step guide. Each step includes actionable social selling tips.
September 30, 2015
Businesses that make a social selling transformation are seeing amazing results. Because of this success, it’s easier than ever to get buy-in from your sales team and higher-ups. You can pique the interest of all your stakeholders by pointing to the social selling success stories of organizations that have seen a 22x ROI, or boosted conversion rates by 20%, or brought in $21 million in new business.
The challenge is making sure the initial enthusiasm translates into long-term success. To be most effective, your team needs to adopt a social selling mindset. A true transformation involves an overhaul of sales and marketing, ongoing training, and continued support for the new way of doing business.
To ensure long-term success, you need to show everyone – from the CEO to your newest team member – that what you are doing is working. That means finding measurable KPIs and tracking improvement over time, while guiding your team’s efforts to make sure there is improvement to measure. It’s a big job. But for the future of your organization, it is well worth the effort.
But fear not: now you can be certain you're on the right track - and stay on it. We created this interactive checklist for you to see how you and your team currently measure up when it comes to social selling - and how you can ultimately achieve social selling stardom. Select the checkboxes that apply to see how your social selling measures up. Then continue to use this checklist to track your progress over time and see how you're improving.
Download The Sales Manager's Checklist and use it to equip your team for continued, ever-improving social selling success.