Sales Navigator: Set Your Team Up to Win with the Right Equipment

Discover why Greg Davis believes in giving his sales team the best equipment, and how Sales Navigator can set your team up for success against the competition.

July 27, 2015


About the Author: Greg Davis is the North American Director of Sales for LinkedIn’s Sales Solutions – Financial Services. His passions are for people, culture, and customers, and he appreciates the deep relationships the last 20 years in sales have allowed him to build. Greg believes the client experience comes first, and enjoys helping other sales pros improve the way they engage with prospects and customers.

I’ve been an athlete for as long as I can remember: elementary school, middle school, high school, college, and even now. So when my daughters started showing interest in sports, I was excited about their journey. One of the first things I did before my oldest daughter’s first soccer practice was buy her cleats, shin guards, and soccer socks. Why was I so anxious to purchase those things? Because I knew from being an athlete myself that having the right equipment can make a big difference.

I also know that even the best equipment won’t cause you to win by itself. True champions are made through hard work, dedication, and passion. But having the right equipment can definitely give someone an advantage over the competition.

When I take a mental inventory of all the equipment that’s been purchased between my daughters and my wife and I for soccer and other hobbies, I feel like we could open a used sporting goods store. Both of my daughters will be off playing soccer in college soon (this fall and next), as my wife and I continue our own fitness journeys.

My family enjoys being active together, and we also compete in various events. Each time a new competition shows up on the horizon, the first thing I do is ensure we have the right gear for the job. One daughter might send me a Snapchat image of some cleats she really wants, or my wife might send me an email about getting a jump rope. And I certainly catch myself perusing the web for items that can help me succeed.

The same idea behind having the right sporting equipment can be applied to selling. That’s why I set my team up for victory with Sales Navigator. With company revenue on the line in a highly competitive environment, why wouldn’t any organization send their sales team out with proper equipment? Today, a computer and mobile phone are standard issue for sales pros, and I believe sales tools that help you find, connect, and engage with the right people should be as well.

If we want our teams to succeed, we need to provide the tools that facilitate success. As an athlete who needs to prepare for various competitions, I think about my existing equipment arsenal and the challenges that may arise so I can be sure I have everything I need. As sales leaders, we owe it to ourselves and our sales people to do the same.

My advice? Set your team up for success with Sales Navigator, the only solution of its kind made specifically for the sales professional. It allows members of your team to find, connect, and engage with high-quality professionals.

Sales Navigator can empower your team to do the following:

  • Stay focused and informed, so your team can convey the credibility that facilitates relationship building in the social media era
  • Identify high-quality leads and stay in touch with key accounts
  • Shorten the path to success by building a high-quality pipeline

To learn more about setting your team up to win, take a look at the How to Maximize LinkedIn’s Value with Sales Navigator eBook.