How to Stop Worrying and Start Selling
Discover five tips for social selling success adopted from Dale Carnegie’s famous, bestselling book, How to Stop Worrying and Start Living.
November 24, 2014
Previously, we published the post “5 things Dale Carnegie can teach you about social selling.” This post, based on Carnegie’s classic book How to Win Friends and Influence People, adapted key takeaways from the bestseller in order to demonstrate the value of focusing on others and being positive in the world of social selling.
Carnegie also published another masterpiece; How to Stop Worrying and Start Living. This book was written to give readers a better outlook on life and help them be more self-aware and aware of others around them.
So in today’s post, we examine how sales professionals can benefit from Carnegie’s timeless guidance on worry — ways in which we can focus on our priority tasks and ensure we are keeping our sanity in check.
Here are five tactics to help us stop worrying and start social selling:
1. Develop a strategy for worrying about criticism
One of the biggest barriers for social sellers is the fundamental change in communication. With cold calling, an "off" statement might only be heard by one person. In the realm of social selling, however, your online content is often out there for anyone to see.
If (and more likely when) you receive criticism, just remember the following:
- Analyze your own mistakes and criticize yourself
- Seek feedback from peers, managers, or mentors to continue improving your online brand
- Deal with it head on, thanking the person for the feedback and apologizing if needed
2. Decide how much anxiety a thing is worth and refuse to give it more
Let’s face it; some things are simply not worth worrying about. As Carnegie says, “don't fuss about trifles” — or, the trivial things.
He also talks about “cooperating with the inevitable.” In other words, accepting what you cannot change. You may regret missed sales opportunities that you failed to capitalize on, but you risk missing out on new and better opportunities if you are too busy worrying about past failures.
3. The best way to keep from worrying is to keep busy
In the book, Carnegie also recommends conquering your angst by staying occupied. Good advice since there is never a shortage of work to be done with social selling.
We have new blog posts to draft, content to share, and InMail messages to write to help us keep moving forward. Maintaining your social selling focus is often achieved by simply concentrating on your pipeline progression and being engaged at the early stages of each opportunity.
4. Answer four important questions
When a worrisome problem presents itself, start by gathering all the facts and asking yourself these four questions:
- What is the problem?
- What are the causes of the problem?
- What are the possible solutions?
- What is the best possible solution?
Sometimes the best way to attack the problem is to rid yourself of the emotional attachment and simply analyze it from a logical perspective. And then, as Carnegie says, “once a decision is reached, act!”
As sales professionals, we sometimes let our quest to fulfill a quota get the best of us. Slowing down, thinking through a situation, and asking ourselves these questions can be beneficial to the outcome.
5. Count your blessings, not your troubles
Stay positive! For every prospect who gives you the cold shoulder, you likely have several prospects that are willing and ready to move forward in the buyer’s journey.
Be grateful for what you have. And remember, when it comes to social selling, you have access to great insights on new sales opportunities just waiting for you at your fingertips. The future is big and bright.
Ready to stop worrying and start social selling? Thanks to Dale Carnegie, you can. Develop a strategy for criticism, don’t worry about the small stuff, keep yourself busy and productive, take time to analyze the situation, and count your blessings.
Good vibes (and sales opportunities) are already coming your way…