Social Selling Tips of the Week: Build Your Reputation
Build your reputation by providing value to prospects, publishing your own content, and becoming a creator with this roundup of social selling tips.
June 26, 2015
“You can’t buy a good reputation; you must earn it.” –Harvey Mackay
Harvey Mackay is a best-selling author and businessman, and also a prototypical social seller. He began his career with a Bachelor’s Degree in History, selling envelopes for a small Minneapolis company. In his spare time, Mackay played golf and networked at the local country club. Within a few years, he had built a reputation with his fellow golfers. With their backing, he was able to buy an envelope company and build what eventually became a multi-million dollar enterprise.
Mackay’s story is a testament to the power of social selling and the importance of building a reputation with your connections. Brush up your social selling game and build your reputation with this week’s roundup of social selling tips.
8 Social Selling Ways to Engage
Social Business Advisor Vanessa DiMauro has seen too many social selling initiatives that rely on pushing information at prospects rather than listening and responding with value. “Marketing and sales need to flip the megaphone around in order to fully listen and respond from a place of genuine helpfulness and thought leadership,” she says.
In her post on the LinkedIn Publishing Platform, DiMauro provides eight examples of ways to reach prospects and truly add value. For DiMauro, surface-level, sales-driven interaction is not enough. “How we listen, respond and interact matters the most,” she says. DiMauro’s tactics can help you build your reputation as a trusted advisor and confidant for your prospects and customers.
Supercharge Your Pipeline with LinkedIn Publisher: 11 Reasons Why It Works
As Vanessa DiMauro’s post demonstrates, publishing on the LinkedIn Publishing Platform is a great way to build your reputation, and Sales for Life Social Selling Trainer Dave Howe agrees. “If you’re looking to take your content to the next level, LinkedIn Publishing should be an essential tool in your sales arsenal,” he says.
Publishing your own content is a big commitment, and can seem a little daunting, but Howe lays out a solid case for why it’s worth the effort. “You can amplify your reach, start conversations and establish your expertise. This is a great tool to use and it’s an important part of any social seller’s content strategy,” Howe concludes.
The Great Create, the Good Consume, and the Poor Ignore
According to A Sales Guy Founder & CEO Jim Keenan, the ultimate way to build your reputation is to create. “Great people create; that’s what makes them great. The great create ideas, books, movies, stories, approaches, methodologies, theorems, buildings, gardens, cars, computers, software, companies, clothes, math, discoveries, workflows, processes and more,” Keenan says.
In his post on the Sales for Life blog, Keenan asks you to consider which category you fall into: the idea-poor who don’t create or consume, the good-enough folks who consume what the great create, or the greats who create. Says Keenan, “The creators are improving, growing, fixing, shaping, curing, building, eradicating, helping, and saving the world and if you’re gonna be here shouldn’t that be the goal?” Whether it’s creating a better sales process, a perfect solution for a client, or a great blog post, boost your reputation by becoming a creator.
As a social salesperson, your reputation is one of your most valuable assets. Make sure you build a strong reputation by connecting with your clients and prospects in a meaningful way, and establish thought leadership by creating your own content. As Harvey Mackay demonstrates, building your reputation is a surefire way to build a successful career.
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