Step up Your SSI: Establishing Your Professional Brand
Learn how to raise your Social Selling Index score with these tips for improving your professional brand on LinkedIn.
September 28, 2015
In the past decade, sales professionals have moved past the “what” and the “why” of social selling. You know that when social selling is done right, it can help you prospect more effectively, build better relationships, and ultimately close more deals.
The only big question left is, “how?” How can you get the most out of your social selling efforts? How can you measure your progress and continue to improve?
LinkedIn created the Social Selling Index (SSI) to help you answer these questions. The SSI is based on the most effective LinkedIn habits of over 5,000 sales professionals. It measures your social selling activity with a 1-25 scale on each of the four drivers of social selling success:
- Creating a Professional Brand
- Finding the Right People
- Engaging with Insights
- Building Strong Relationships
Your SSI score is a strong predictor of how effective you are at social selling. We’ve found that sales professionals with a high SSI create 45% more opportunities and are 51% more likely to reach quota than those with lower scores.
It’s easy to check your SSI. First, make sure you’re signed into LinkedIn. Then go to the LinkedIn Social Selling Index Page and click “Get your score free” to go to your own personalized SSI dashboard. How is your score? How does it measure up to your colleagues?
To help you improve your score, each article in this series will take a close look at one of the four drivers of success. Here is a quick rundown of the first driver: Creating a professional brand.
Your score in this category measures how well you demonstrate your value to potential customers with your LinkedIn activity. To boost your score, try the following:
- Complete your profile with a professional photo and customer-centered messaging
- Ask for recommendations and endorsements from satisfied clients
- Add multi-media assets to make your profile pop
- Publish a post on the LinkedIn Publishing Platform
- Write comments on and share insightful content relevant to your audience
Your LinkedIn profile is an always-on extension of your professional brand. Make it thorough, interesting, and valuable for your potential customers. Establish your reputation as a trusted resource for people who need your solution. When your professional brand is on point, you can lift your SSI score and your bottom line at the same time.
Make sure to keep an eye on your social selling dashboard to track your progress and see how you measure up to others in your industry.
For more tips on how to successfully track your progress over time, download "The Sales Manager's Guide to Driving Social Media Adoption and Revenue."