Revealed: What Marketers Want from Sales Professionals This Holiday Season

December 21, 2018

12 Days of Content

Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we’re revealing what marketers really want from sales professionals — throughout the holidays and all year round. Here’s what our team members have on their wish lists.

The holidays are a time for joy, generosity, and coming together — even in the workplace.

It’s no secret sales and marketing teams don’t always merrily get along. But when it comes down to it, both teams are working toward the same goal: driving sustainable, repeatable revenue. In the spirit of the season, how can you do your part to help melt the ice between sales and marketing during these winter months?

We sat down with a few members of the LinkedIn marketing team to discover what they would like to see from sales professionals in the coming year.

How Can Sales and Marketing Teams Work Together This Holiday Season?

One of our particularly enthusiastic marketers had some rather ambitious requests (sorry Andrew, but I’m not sure your counterparts in sales will be able to restore Pluto’s planethood). Others offered up more attainable collaborative goals on their wish lists for sales and marketing alignment.

A better understanding of the demand gen process, client success stories from the frontlines, and a little good old fashioned face-to-face time are among the things our marketers would love to receive from sales professionals. Check out what others are asking for by watching the short video below.

Overwhelmingly, marketers desire more transparency into what’s happening with sales. Whether that comes in the form of first-hand insights around customer pain points, direction for creating useful content, or simply more open dialogues, marketers recognize that B2B sales enablement can only flourish when sales and marketing come together.

And as the old saying goes: give, and you shall receive. If we can give our partners in marketing what they need, they are all the more likely (and able) to reciprocate.

When formulating your 2019 sales strategy, don’t forget to include a few members of the marketing team. Increased transparency between sales and marketing is the gift that keeps on giving, leading to more conversions and ultimately more revenue.