Getting your sales org started down the path of righteousness (and by that we mean we mean higher win rates and deal sizes) is the difference between an okay org and a great org. The good news is that Account-based Marketing can help you along this voyage of sales and marketing alignment.
Highly targeted content is going to be your weapon of choice when it comes to reaching those sales goals. The name of the game is genuine personalization and your reach as a sales professional means you have a better opportunity to reach prospects with content geared towards their interests.
LinkedIn’s Allison McGreevy, a Senior Customer Success Manager, shares her thoughts in the video below on how sales can leverage ABM successfully and how Sales Navigator can play a role.
Topics: Sales and marketing alignment
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