Unwrap a Generous Helping of Sales Content for the Holidays

Spruce Up Your Sales with 12 Days of Content

December 24, 2018

Spruce Up Your Sales with 12 Days of Content

Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we're wrapping up (pun absolutely intended) everything in one neat post with a bow on top. Be sure to check out the full, amazing, break-the-b2b-internet video below.

“Two scoops sir?” asks the hotel’s bellhop, serving up a rather large portion of ice cream.

“Two? Make it three. I’m not driving,” responds a grinning Kevin McAllister, stretched out across his king-sized bed in full relaxation.

‘Tis the season to flip on our favorite holiday movies, and also to treat ourselves, as Home Alone protagonist Kevin exemplifies so well.  

Here at LinkedIn, we’ve been doing our part by delivering 12 days of practical sales content on the blog. From expert advice and tips, to book recommendations, to templates and guides, this bounty of insights and resources is designed to help you do your best work in 2019 and beyond.

Today, we’ve gathered up all of the articles from this series and placed them under the tree (er, under the H2 header) for you to to unwrap and enjoy. Treat yourself by scooping up these 12 helpings of content from LinkedIn with a warm cup of coffee or cocoa in hand — or even a big bowl of ice cream, provided you’re not driving.

12 Days of Sales Content from the LinkedIn Team

On the first day of content, LinkedIn gave to me… An eBook about Sales Academy

Download this guide to learn the ins and outs of B2B prospecting, developing strong relationships, and growing your network.

On the second day of content, LinkedIn gave to me… An optimized profile for free

Your LinkedIn profile is a critical touchpoint in the sales process, enabling prospects to research and learn about you as they consider doing business with your brand. Here you’ll find actionable tips to upgrade each element of your profile.

On the third day of content, LinkedIn gave to me… 50 sales influencers

Okay, so this one might not have rhymed. But regardless, these B2B sales experts are worth following on LinkedIn, as they offer the gift of useful thought leadership all year long.

On the fourth day of content, LinkedIn gave to me… A playbook for ROI you can see and believe

Clear and compelling return on investment is on the wish list for sales teams everywhere. This guide shows how you can overcome common ROI barriers with Sales Navigator.

On the fifth day of content, LinkedIn gave to me… Five email templates you can use easily

In a prospect’s crowded inbox, it’s all too easy for your message to get lost in the shuffle, like Kevin during a McAllister family vacation. These templates can help you stand out and heighten response rates.

On the sixth day of content, LinkedIn gave to me… Insights into productivity

Which selling techniques make the biggest impact on performance? Delve into the data and learn how you can leverage your network to the fullest.

On the seventh day of content, LinkedIn gave to me… 20 sales books for my library

Looking to build out your reading list for the new year? We’ve got you covered with 20 indispensable sales books, including recommendations from the authors themselves.

On the eighth day of content, LinkedIn gave to me… Resolutions for situations I didn’t foresee

We’re all inevitably going to encounter tough scenarios on the job. This post rounds up expert advice for dealing with egos, improving lead quality, motivating your team, and more.

On the ninth day of content, LinkedIn gave to me… Tips on selling activities

Who better to model our selling approaches after than top performers? Some of the biggest names in the biz share their secrets to success here.

On the tenth day of content, LinkedIn gave to me… InMail subject lines better than ‘long time, no see’

A strong subject line can make all the difference when it comes to earning a response. Find some inspiration with these pointers, suggestions, and examples.

On the eleventh day of content, LinkedIn gave to me… What marketers really want from me

The holiday season is a time for coming together. In that spirit, we asked LinkedIn marketers for their views on what salespeople can do to strengthen alignment and collaboration.

On the twelfth day of content, LinkedIn gave to me… A sales effectiveness statistic repository

Head into 2019 fully informed about the state of sales and which methods work best in today’s digital marketplace.

That’s a Wrap!

It has been our pleasure bringing you this sales content over the past couple of weeks, and throughout the year. We sincerely hope the guidance within can help you and your team reach new heights.

You can subscribe to the LinkedIn Sales Blog to make sure you don’t miss out on any helpful sales content in the year ahead.