Social Selling Tips of the Week: Back to Basics and Big Ideas

Feeling bogged down by complex strategies? Get back to basics with these simple selling tips and foundational ideas.

March 11, 2016

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For power users and social selling superstars, hyper-specific strategies and intricate sales hacks are awesome—but if you’re new to this whole social selling scene, it’s easy to feel overwhelmed.

Take a deep breath—help is here. This week’s tips are all about getting back to basics and familiarizing yourself with the foundational concepts of social selling.

Even if you’re a seasoned social seller or grizzled sales leader, reacquainting yourself with these building blocks can put things in perspective. If you’re getting down and dirty in the weeds, you can’t always see the forest for the trees—it helps to take a step back and remember the big ideas that frame your social selling efforts.

This week’s roundup of social selling tips will illuminate the essentials, supply simple suggestions, and remind you of what really matters.

The 4 Fundamentals of Social Selling

The whole idea of “social selling” can feel abstract and nebulous when you first hear it—but on LinkedIn, it’s actually incredibly concrete. You can find how well you’re scoring on a scale from 100 to 0 by checking out your Social Selling Index (SSI).

In a preview of a new monthly webinar designed for sales professionals new to selling on LinkedIn (kicking off March 1), our own Vivian Chan dives into the four fundamental pillars of social selling.

The 3 Pillars of Modern Sales

You probably know that cold calling is quickly dying out, but what’s the way forward? Tony J. Hughes takes a look into the future and offers three principles for modern selling.

“Up to one-third of B2B sales roles will become extinct within 5 years,” Tony warns. “But those who modernise the way they sell can protect their careers and prosper.” He peppers hard-hitting facts and stunning stats throughout the piece—perfect for convincing your sales team or executives that social selling should be a pressing priority today.

13 Ways to Be a More Productive Sales Rep

Sometimes, the simplest advice can be the most profound—and the most effective. Eat healthy, sleep well, exercise regularly, and so on. But because such tips are so seemingly obvious, we’re quick to dismiss them instead of implementing them.

It’s time to take a second look. Heike Young at SalesForce spells out 13 easy-peasy stupid-simple tips to be a better sales rep—often through simplifying your work life. “68% of a sales rep’s time is spent not selling,” she says, but “many minor tasks eating up salespeople’s time can be automated, streamlined, or simplified.”

Everyone starts somewhere—you’ve got to crawl before you walk, walk before you run, and run before you soar into the social selling  skies. While advanced sales tactics certainly have their place, it’s best to master the basics first and foremost.

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