The New Formula for Connecting with B2B Buyers

Learn how to use social selling to successfully convert prospects into customers in our latest eBook

September 8, 2014

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Today's buyers journey is fluid, and successful organizations are adapting to the changing expectations of prospects. Buyers are coming to the sales conversation with a wealth of knowledge gained through social media, content and other research before they interact with a sales professional.

Social selling is no longer an option; it's a requirement. Fortunately, sales pros have two powerful platforms to build their social selling practice: LinkedIn's network of 300 million+ members and the multiple tools within LinkedIn Sales Navigator. Together, they can open vast global opportunities to find, engage, connect and sell to qualified customers.

In this eBook, you'll learn:

  • 3 big ways the B2B sales process has changed;
  • How to establish and grow relationships with prospects and customers using LinkedIn;
  • How to effectively meet buyers expectations;
  • A 4-step path to improving the buyer/seller engagement.

Download "The New Formula for Connecting with B2B Buyers" today so you can get started successfully converting prospects into customers.

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