The New Formula for Connecting with B2B Buyers

Learn how to use social selling to successfully convert prospects into customers in our latest eBook

September 8, 2014


Today's buyers journey is fluid, and successful organizations are adapting to the changing expectations of prospects. Buyers are coming to the sales conversation with a wealth of knowledge gained through social media, content and other research before they interact with a sales professional.

Social selling is no longer an option; it's a requirement. Fortunately, sales pros have two powerful platforms to build their social selling practice: LinkedIn's network of 300 million+ members and the multiple tools within LinkedIn Sales Navigator. Together, they can open vast global opportunities to find, engage, connect and sell to qualified customers.

In this eBook, you'll learn:

  • 3 big ways the B2B sales process has changed;
  • How to establish and grow relationships with prospects and customers using LinkedIn;
  • How to effectively meet buyers expectations;
  • A 4-step path to improving the buyer/seller engagement.

Download "The New Formula for Connecting with B2B Buyers" today so you can get started successfully converting prospects into customers.