LinkedIn InMail for Sales Articles

  • To catch the attention of busy sales prospects, write concise and punchy LinkedIn InMails.

    How to Optimize InMail Subject Lines for Higher Response Rates

    December 20, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we invite you to take a look at these tips for improved InMail subject lines. Considering the comparatively great response rates sellers enjoy with LinkedIn InMail, it can be tempting to quickly settle on a subject line and dive into the message of your...

  • Avoid these 5 all-too-common mistakes that suppress response rates.

    5 LinkedIn InMail Mistakes That Sap Your Sales Mojo

    June 11, 2018

    When you need to make sure a sales prospect gets your message, it makes sense to use LinkedIn InMail. As mentioned in our new guide, Read Me If You Want to Improve Your InMail Response Rates on LinkedIn, InMail messages have a 10-25% hit rate when it comes to soliciting a response from prospects, 300% higher than emails with the same content. And when you need...

  • Don’t miss an opportunity. Leverage InMail to follow up on every B2B lead.

    3 Ways to Make InMail Sales Prospecting Work for You

    June 6, 2018

    There’s nothing worse than a missed opportunity in sales. When a prospect who could have truly benefited from your solution vanishes, or goes with a competitor, it feels like a punch to the gut. But with today’s sales reps juggling so many responsibilities, and tending to so many lines in the water, this happens all too often. Sometimes we might not even notice...

  • When adding InMail to their contact method, sales reps see 8% higher contact-to-meeting ratios.

    How to Combine InMail with Other Tactics to Boost Your...

    May 30, 2018

    In all things, balance is essential. This truism certainly extends to sales prospecting. The most successful strategies involve an...

  • LinkedIn InMail

    Information Overload: Here's Why Your Sales InMail Isn't...

    May 24, 2018

    Think about the last time someone handed you a business report that was overflowing with text, charts, and data. Did your eyes glaze...

  • InMails get a 10-25% response rate, 300% higher than emails

    Why InMail Is Replacing Email for Sales Lead Generation

    May 23, 2018

    When you invest so much of your precious time toward pinpointing the right sales prospect, researching their situation and how you...