LinkedIn Sales Guides Articles

  • linkedin-selling-tactical-plan

    Your Tactical Plan for Modern Selling on LinkedIn [eBook]

    January 24, 2019

    On the matter of social selling, we’ve moved on from the “why” to the “how.” The reasons for adopting this approach, and making LinkedIn a focal point, are glaringly apparent: 3 out of 4 B2B decision-makers, and 80% of C-suite execs, use social media to inform buying decision Almost 70% of buyer journey now takes place in digital channel 80% of B2B social media...

  • Follow These Sales Process Steps to Overcome Barriers to Sales ROI [Guide]

    Follow These Sales Process Steps to Overcome Barriers to Sales ROI [Guide]

    December 13, 2018

    We’re ringing in the holidays with 12 days of awesome sales content to prep you for the new year. Today, we offer up a few sales process steps you can take to make believers out of your clients and win more deals, leading to clear and compelling ROI. Spruce up your sales with 12 days of content: Day 4 In the world of B2B sales, nobody is buying what can’t be...

  • What Are Influencers

    What Are Influencers, and How Do They Affect the B2B Buyer's Journey?

    August 28, 2018

    In today’s B2B purchase cycle, influence comes from all directions. As a seller, you can’t control every channel of influence in the buyer’s journey. But when you recognize and account for them, you will be in far better position. Peers, practitioners, and colleagues, and more are all sources of pre-purchase guidance, education, and research. It makes perfect...

  • Read Me If You Want to Build Valuable Relationships on LinkedIn

    Read Me If You Want to Build Valuable Relationships on...

    July 12, 2018

    Strong relationships are at the heart of every modern sales success story. But if you think prospects are the only ones you need to...

  • Engage Decision Makers

    Your Comprehensive Guide to Engaging Decision Makers on...

    June 12, 2018

    The term “B2B selling” sometimes feels like a misnomer. While technically it’s true that one business is engaging another, this...

  • sales navigator ebook sitting on a table

    Here is Your 2018 Guide to Maximizing Sales Success on...

    April 10, 2018

    Half a billion. That’s a big number. For sales professionals seeking to network and build relationships on LinkedIn, staring into a...