LinkedIn Sales Guides Articles

  • Read This Guide if You Want to Generate More Leads with InMail

    Read This Guide if You Want to Generate More Sales Leads with InMail

    April 3, 2018

    Email remains a useful channel for today’s B2B sales pros and marketers, but it’s growing increasingly difficult to gain visibility in professional inboxes. Offering a more reliable method for initiating online conversations, InMail is gaining popularity as a way to reach customers, prospects, and peers. These direct deliveries on LinkedIn get three times higher...

  • proof-month-ROI-ebook

    Introducing Proof Positive: Easily Measure and Maximize Sales ROI

    September 5, 2017

    Anyone who says they are positive about something had better be sure. There’s no room for wavering with that word. To be positive, you need cold hard proof. That was once a tough thing to come by, but modern sales professionals are equipped to back up the positive impact their teams have on the bottom line. And doing so is obligatory in this age of...

  • smarter-social-engagement

    Introducing LinkedIn’s Definitive Guide to Smarter Sales Engagement [eBook]

    May 10, 2017

    B2B buyers have evolved. It’s not like they had a choice. Faced with overstuffed inboxes, saturated social feeds, and an Internet now bursting at the seams with branded content, B2B buyers had no other option but to become proficient at ignoring the irrelevant. Think about it; what if instead of ignoring 90% of cold outreach like they do now, B2B buyers actually...

  • influencing-b2b-buyers-linkedin-ebook-cover

    How Sales Pros Can Boost Results with a High Net Promoter...

    March 14, 2017

    You may have heard of a Net Promoter Score® (or NPS®) without giving it a second thought. After all, it’s a score assigned to a...

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    eBook: Accelerating Social Selling Adoption with Salesforce...

    November 30, 2016

    As a sales manager, you know performance is everything. It’s the difference between closing that game-changing deal or missing your...

  • simplifying-sales-ebook

    Simplifying Sales: The Effortless Guide to Using LinkedIn...

    September 27, 2016

    Everyone has heard all the talk about the “new buyer,” but the reality is many of the foundational aspects of the buying process haven...