Engaging Decision Makers Articles

  • LinkedIn Water Cooler

    The Water Cooler: What Decision Makers are Reading at SMB, Midmarket and Enterprise Companies, and What Salespeople Can Learn From It

    March 27, 2019

    Welcome to the third edition of the LinkedIn Sales Blog’s “The Water Cooler,” an exploration of what business decision makers are reading on LinkedIn, which has become the digital water cooler of the business world. (You can find the two previous versions of “The Water Cooler” here and here. In this month’s edition, we look at the articles decision makers — the...

  • LinkedIn Water Cooler

    The Water Cooler: What Decision Makers Across the Globe Are Reading on LinkedIn (and What Sales Pros Can Learn From It)

    February 21, 2019

    Welcome to the second edition of the LinkedIn Sales Blog’s “The Water Cooler,” an exploration of what business decision makers are reading on LinkedIn, which has become the digital water cooler of the business world. The first installment of “The Water Cooler” ran last month. In this month’s edition, we look at the articles decision makers — the people who make...

  • How to Identify Pivotal B2B Decision Makers on LinkedIn

    July 25, 2018

    Engaging the right decision makers is one of the best ways to find quality prospects. But what does it mean to say “the right” decision makers? And how do you find them? In our guide on engaging decision makers on LinkedIn, we offer actionable advice on how to connect with decision makers for efficient B2B lead generation. Here we examine one of the biggest keys...

  • Engage Decision Makers

    Your Comprehensive Guide to Engaging Decision Makers on...

    June 12, 2018

    The term “B2B selling” sometimes feels like a misnomer. While technically it’s true that one business is engaging another, this...

  • identify-key-decision-makers

    5 Ways to Identify Key Decision Makers with Social Selling

    November 16, 2017

    While we’ve long contended that social media is an excellent way to identify decision makers, new third-party data backs up this...

  • proof-decision-maker

    Truth or Myth: Focus on a Single Decision-Maker to Build...

    September 6, 2017

    There is something to be said for focusing your time and efforts. Conventional thinking in sales tells us you are better off...