Sales Navigator Best Practices Articles

  • LinkedIn Sales Navigator

    Middleman or Top Brass: Where Are Your Relationships?

    June 20, 2019

    I tried to convince my friend, John, to come visit me in San Francisco last weekend. His response, “Let me see what Emily thinks about that.” Emily is John’s girlfriend.   I had two options: Give John talking points and hope he convinces Emily on my behalf. Get Emily on the phone and convince her myself. Obviously, I called Emily, whom I know well. Based on my...

  • Attorneys and LinkedIn Sales Navigator

    How Lawyers Can Use LinkedIn Sales Navigator for Business Development

    June 6, 2019

    I worked with an attorney recently to set up his LinkedIn Sales Navigator account to best suit his needs, mainly tracking both existing and potential clients. In doing so, we noticed a result pop up in his email from one of his new, saved searches: a key client had just moved to an in-house role at a Fortune 500 company.  I excitedly asked the attorney what...

  • Small and Mighty

    Igniting Results: How One SMB Sparked Fast Growth with Sales Navigator

    May 7, 2019

    When Eve Griffin joined Sparq Designs as a senior marketing specialist in early 2018, she was adamant about one thing: the sales team needed to adopt Sales Navigator. The success she’d seen with this tool in a previous job left no doubt in her mind. Vice president Jim Blundo was hesitant. Sparq was a fledgling young marketing and design agency that needed to...

  • Small But Mighty

    5 Top Sales Challenges for SMBs (and How Sales Navigator...

    May 6, 2019

    At LinkedIn Sales Solutions, we have the privilege of working with a wide range of small- and mid-sized businesses (SMB) that are...

  • Sales Navigator for Lawyers

    Business Development For Lawyers: Your Guide to LinkedIn's ...

    May 3, 2019

    Elle Woods: I feel comfortable using legal jargon in everyday life.  *someone whistles at her* Elle Woods: I object! We should preface...

  • LinkedIn Sales Navigator

    How 2 Sales Experts Leverage LinkedIn Sales Navigator

    May 2, 2019

    LinkedIn has added a number of features that can be game changers for users of Sales Navigator. But there’s something salespeople need...