Real Sales Articles

  • Join Us for Live with Sales Leaders: The Rise of Account-Based Selling

    Join Us for Live with Sales Leaders: The Rise of Account-Based Selling

    February 5, 2020

    This next episode of Live with Sales Leaders, LinkedIn’s talk show for sales professionals, will delve into how your sales organization can reap the benefits of account-based selling. Join us for this latest episode of the show on Tuesday, February 11, at 2pm ET/11am PT. Discussing ABS on the program will be Jen Spencer, VP-Sales and Marketing of SmartBug Media,...

  • How to Build Your Toolset when Building Trust with the Buying Committee

    How to Build Your Toolset when Building Trust with the Buying Committee

    February 4, 2020

    In our third blog recap of our buying committee Live with Sales Leaders episode, TOPO Chief Analyst Craig Rosenberg and Analyst Dan Gottlieb dish out some advice on building a sales team’s toolset when building trust with the buying committee. Here, Rosenberg and Gottlieb provide several tactics that they’ve seen companies use to incredible effect. Emotional...

  • Live with Sales Leaders: Building Trust in Relationships that Already Exist

    Live with Sales Leaders: Building Trust in Relationships that Already Exist

    January 28, 2020

    In the second installment of our “Live with Sales Leaders: Building Trust in the Buying Committee” blog series, we explore how to strengthen already-existing relationships with your customers.  In this episode, Vidya Drego (Head of Product Marketing, LinkedIn Sales Solutions), Craig Rosenberg (Co-founder and Chief Analyst at TOPO), and Dan Gottlieb...