Sales Enablement Articles

  • sales operations team presentation

    The What, Why, and How of Sales Operations, and How to Succeed with It

    December 26, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! Sales operations has been around since the 1970s, when Xerox first established a sales ops group. Since then the function has taken on increased importance, especially in the era of extended buying cycles and sophisticated sales technologies. Once...

  • Spruce Up Your Sales with 12 Days of Content

    Unwrap a Generous Helping of Sales Content for the Holidays

    December 24, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we're wrapping up (pun absolutely intended) everything in one neat post with a bow on top. Be sure to check out the full, amazing, break-the-b2b-internet video below. “Two scoops sir?” asks the hotel’s bellhop, serving up a rather large portion of ice cream....

  • Helping someone up

    This Week’s Big Deal: Should You Have a Sales Enablement Department?

    November 30, 2018

    Last week, Matt Ellis of Seismic Software posed a good question over at Business 2 Community: Who owns sales enablement? It’s clearer than ever that sales enablement, which we define as “the process of providing the people in your sales organization with information and tools they need to sell more effectively,” is becoming a vital component in any B2B sales...

  • Sales Enablement Software Strengthens the Human Touch in Selling

    How Sales Tech Can Strengthen the Human Touch in Selling

    November 29, 2018

    No matter how hard you work, it can feel humanly impossible to keep up with the expectations and demands of today’s B2B buyers, who...

  • sales enablement b2b u

    Succeeding with Sales Enablement: Definition, Tools, and...

    November 7, 2018

    What is Sales Enablement? As you read this, sales enablement is on the minds of sales managers and executives everywhere. In...

  • 5 Sales Lead Generation Tactics that Forward-Thinking Reps Are Embracing Today

    5 Sales Lead Generation Tactics that Forward-Thinking Reps ...

    September 27, 2018

    Though none of us can truly predict what’s around the bend, scour the web and it’s pretty clear what’s hot and shows staying power....