#PoweredByInsights Articles

  • LinkedIn Sales Navigator

    New Study Reveals Key Features of Closed-Won Deals Influenced by Sales Navigator

    January 2, 2019

    Understanding how to use modern selling techniques is critical to winning deals. It may seem like a complicated new world, but we looked at over 3,300 closed-won deals influenced by Sales Navigator to uncover four core modern selling actions that reveal a path to success. While we’ll describe the sales process as sequential here, these actions often take place...

  • New Research Shows Sales and Marketing are Finally Starting to Make Nice

    October 30, 2018

    From an outsider’s perspective, sales and marketing misalignment never made sense. You have two teams, both dealing with potential customers, both ultimately responsible for revenue generation, generally avoiding habitual collaboration. But when you talked to sales and marketing pros, the divide at least became understandable. The two roles traditionally have...