#PoweredByInsights Articles

  • LinkedIn Water Cooler

    The Water Cooler: Are Carpenters and Other Tradespeople Reading Different Articles on LinkedIn than Bankers and Other Businesspeople?

    November 26, 2019

    LinkedIn has more than 660 million members around the globe and counting. The first workers to embrace LinkedIn have been businesspeople or knowledge workers. Salespeople, marketers, bankers, consultants, architects, and similar professionals have been the first wave to become LinkedIn members. Now, however, the number of carpenters, plumbers and other...

  • LinkedIn Water Cooler

    The Water Cooler: Why Posts on LinkedIn About Leadership Are Engaging Decision Makers in the Consulting Industry

    August 28, 2019

    With its more than 645 million members and record levels of engagement in the feed, LinkedIn is fast becoming the global water cooler for professionals in all industries — and the consulting sector is no exception.  In July, we examined what kind of content decision makers in the consulting sector were engaging with on LinkedIn. The results show that consulting...

  • Millennial Buyers

    Meet Your New Buyers: Millennials

    July 17, 2019

    Millennials now make up the largest generation in the global workforce.  They are now 23 to 38 years old and rising through the ranks of the organizations they work for, shaking things up with their digital savvy and high consumer expectations. This generation may get a lot of bad press, but many Millennials are now your customers and prospects. What do...

  • LinkedIn Water Cooler

    The Water Cooler: What Decision Makers in IT, Engineering, ...

    June 27, 2019

    LinkedIn has become the digital water cooler for businesses around the world. The more than 630 million members on LinkedIn are...

  • LinkedIn Sales Navigator

    New Study Reveals Key Features of Closed-Won Deals...

    January 2, 2019

    Understanding how to use modern selling techniques is critical to winning deals. It may seem like a complicated new world, but we...

  • New Research Shows Sales and Marketing are Finally Starting...

    October 30, 2018

    From an outsider’s perspective, sales and marketing misalignment never made sense. You have two teams, both dealing with potential...