Sales Strategy Articles

  • Small But Mighty

    5 Top Sales Challenges for SMBs (and How Sales Navigator Helps Solve Them)

    May 6, 2019

    At LinkedIn Sales Solutions, we have the privilege of working with a wide range of small- and mid-sized businesses (SMB) that are creatively seeking ways to grow and expand their digital footprints. Through these experiences, we’ve noticed several common challenges, many of which can be addressed directly through LinkedIn and Sales Navigator. Today, we’ll take a...

  • Is It Time for You to Cast a Narrower Net?

    April 24, 2019

    Editor’s Note: This guest post was contributed by Julie Thomas, CEO of ValueSelling Associates. So much of lead generation traditionally focuses on sales and marketing teams casting the widest nets possible in hopes of snagging a few qualified prospects. One problem with that approach is the time it takes to sift and remove all the debris that is also collected...

  • Inbound vs. Outbound Sales: Finding the Right Mix

    Balancing Your Mix Between Inbound and Outbound Sales Tactics

    March 26, 2019

    When it comes to inbound and outbound sales tactics, there’s a big difference between ideal mix and realistic mix. Ideally, every sales pro I know would prefer no mix at all – they’ll take all inbound all the time. Who wouldn’t want the scenario where sales prospects forever float your way? Realistically though, most sales pros need at least least some level of...

  • Salespeople Learning About Digital Sales Strategy

    How Genesys Delivers Clear and Compelling Results with...

    January 29, 2019

    Proof. In the justice system, it’s considered a burden. In sales, it’s a blessing. When sales managers can offer clear proof to...

  • To catch the attention of busy sales prospects, write concise and punchy LinkedIn InMails.

    How to Optimize InMail Subject Lines for Higher Response...

    December 20, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we invite you to take a look...

  • Follow These Sales Process Steps to Overcome Barriers to Sales ROI [Guide]

    Follow These Sales Process Steps to Overcome Barriers to...

    December 13, 2018

    We’re ringing in the holidays with 12 days of awesome sales content to prep you for the new year. Today, we offer up a few sales...