Modern Selling Articles

  • Spruce Up Your Sales with 12 Days of Content: Day 9

    The Most Important Modern Selling Activities, According to Top Performers

    December 19, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we invite you to take a look at these 10 practical tips that embody a modern selling routine that will enable you to achieve lasting results. As a concept, modern selling isn’t difficult to understand. Prospects and buyers, like basically everyone else in...

  • Millennial Friends at a Table

    Dialing in Your Sales Strategy for the Generation of Digital Natives

    October 22, 2018

    Are millennials really as destructive as the internet tells us? I went into Google and started typing in a search term — “millennials are” — and the auto-populated queries suggested that this (my!) cohort is killing capitalism, killing mayonnaise, killing napkins. (The horror!) Hyperbolic articles lamenting this generation’s calamitous cultural impact are all...

  • Engage Decision Makers

    Your Comprehensive Guide to Engaging Decision Makers on LinkedIn is Here

    June 12, 2018

    The term “B2B selling” sometimes feels like a misnomer. While technically it’s true that one business is engaging another, this discipline is really about identifying the right people within an organization, and building fruitful relationships founded on trust. It’s smart to tailor our solutions and pitches to specific target accounts — and this mindset lies at...

  • Colleagues working at desk

    The Most Important Modern Selling Activities, According to ...

    June 7, 2018

    As a concept, modern selling isn’t difficult to understand. Prospects and buyers, like basically everyone else in today’s world, are...

  • your best bet for racking up referrals on linkedin

    Prospecting Gold: How to Earn More Sales Referrals on...

    April 5, 2018

    In sales, logic says that you are better off securing a personal introduction to a prospect than trying to connect via cold outreach....

  • Football Fan's Guide to Sales Strategy

    Going Deep: A Football Fan’s Guide to Sales Strategy

    December 20, 2017

    It isn’t hard to draw parallels between the game of football and the sales profession. Much like an NFL offense, sales teams must work...