Social Selling Strategies Articles

  • why-closing-is-about-telling-better-stories

    Why Closing is Just a Matter of Telling Better Stories

    September 22, 2016

    Every move customers make is a decision about their future, writes digital content specialist Logan Strain. Even refusing a sale is a decision with a consequence. As a salesman of high-end driveway basketball hoops—selling mostly to dads—he learned early in his career to paint a picture for customers about the consequences of their actions. The strategy worked...

  • insights-go-beyond-script

    Questions vs. Information: Insights to Go Beyond the Script

    September 20, 2016

    Your prospect’s business has problems. You can offer an elegant solution. It seems simple—yet, as all sales reps know, the devil is in the details. Every time you speak with a prospect, your goal should be to uncover pain points that open up sales opportunities. But in order for that to happen, salespeople must first learn to move away from scripted,...

  • secrets-of-top-performers

    Social Selling Tips of the Week: The Secrets of Top Sales Performers

    July 29, 2016

    What makes a top performing salesperson different from the rest? How do they attract and interact with prospects and clients? What sales tools, CRM systems, and time management apps do they use to close the deal? Are they social sellers or old school cold callers? The answers to these burning questions might surprise you. The tips contained below should help...

  • LinkedIn-and-Pointdrive

    LinkedIn Acquires PointDrive to Drive Social Selling...

    July 26, 2016

    At LinkedIn, we are driven by the mission to connect the world’s professionals and make them more productive and successful.  This...

  • sales-navigator-wher-you-need-it

    LinkedIn Sales Navigator - Where You Need It

    July 19, 2016

    Great sales professionals rely on many tools to get their job done with the ultimate objective of getting closer to the customer,...

  • activity-based-selling

    An Introduction to Activity-Based Selling

    July 17, 2016

    When you hear the word “selling,” closing a deal might be the first thing to come to mind. While this mindset makes sense at first –...