Video for Sales Articles

  • Tales of Sales: How Millennials Are Transforming Sales

    Tales of Sales: How Millennials Are Transforming Sales

    November 6, 2019

    With all the talk about selling to millennials, and how the interpersonal dynamics are changing as salespeople engage with this rising generation of buyers, there is probably not enough attention being paid to the ways millennials are transforming sales teams themselves.  It’s true millennials are coming to account for a larger portion of the B2B buying...

  • Tales of Sales: Trust

    Tales of Sales: Building Trust as a Modern Seller

    October 23, 2019

    Trust is the glue that holds buyer-seller relationships together. This was true in the days of handshake deals and it’s true in the days of digital sign-offs.  The methods of building and strengthening trust, however, have changed radically. Modern sales pros don’t always have the luxury of a face-to-face interaction when engaging a prospect. This means we have...

  • A LinkedIn Video Experiment: Does Native Video Drive Reach for Salespeople?

    A LinkedIn Video Experiment: Does Native Video Drive Reach for Salespeople?

    October 2, 2019

    Native video on LinkedIn has become a hot topic. These days it’s common for social media gurus and marketing experts to extol the virtues of video for sharing your brand message and engaging your audience. And with LinkedIn Live still early in its roll-out, video promises to continue to grow in prominence. But if you aren't an influencer with a boatload of...

  • Inside the Sellers Studio: Tips and Tricks for the Modern Sales Person

    Inside the Sellers Studio: Tips and Tricks for the Modern...

    August 7, 2019

    With a changing B2B sales landscape and increasingly sophisticated customers, a successful sales professionals need to adapt to...

  • Inside the Sellers Studio: Converting Prospects to...

    July 31, 2019

    In previous segments of our Inside the Sellers Studio series we discussed how valuable video can be in raising awareness, connecting...

  • Inside the Sellers Studio: Maintaining and Growing with Video

    Inside the Sellers Studio: Maintaining and Growing with...

    July 24, 2019

    In the first two parts of our series Inside the Sellers Studio we discussed how valuable video can be in establishing connections and...