How would you define your sales prospecting approach? Many sales
professionals swear by the traditional, grind it out, numbers-based
approach. This is where you pitch, pitch, pitch, and then pitch some more.
But there’s a different approach that is gaining traction among sales
professionals – one that doesn’t deny the need to play the numbers
game, but its success relies on quality of interactions over quantity.
So, before you pick up the phone and start “dialing for dollars”,
read the following ways to improve the performance of your outbound
selling. Think of it as getting the numbers on your side.
- Find the decision makers — all of them
- Get ahead of the curve
- Leverage your relationships
- Establish credibility
- Keep the relationship going