Online professional networks are the number 1 information preference of buyers in the final stage of the purchase process. In fact, 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions.
Research from IDC reveals how senior-level buyers engage with social networks and explores the implications and opportunities for sales professionals. In this kit, you'll find a Slideshare, infographic and whitepaper.
Download to learn:
- How social buying correlates with buying influence.
- Why B2B buyers gain confidence in purchasing decisions using social media.
- IDC's 3 essential recommendations for sales professionals.