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7 Social Selling Tips to Drive Revenue and Crush Your Quota
Free eBook featuring tips from Koka Sexton of LinkedIn
It’s becoming almost impossible to ignore the impact social networks are having on sales. Much of the faceto-face networking that took place at trade shows and conferences are now happening online, and many introductions are happening via social connections.
The reality is, salespeople who ignore social networks are not going to scale their businesses as effectively as they could.
In the pages that follow, you’ll discover…
Koka Sexton has been a thought leader in the social selling space for over four years and is on the LinkedIn Sales Solution’s marketing team. You can find more social selling insights from Koka within this ebook.
Researching a purchase used to be remarkably time consuming, especially in the business-to-business world. The Internet and professional networks like LinkedIn have changed this for good.
Now, when a prospect is considering making a purchase, he can find out everything there is to know with a few keystrokes. That’s why, according to a 2012 Corporate Executive Board report, 57% of every buying decision is already made before there is any sales rep involvement.
Plus, buyers no longer have a compelling reason to take a salesperson’s call during their research phase. A recent IBM Preference Study showed that cold calls are ineffective 97% of the time, and this number has been increasing by 7% every year since 2010.
"Leverage social selling to build relationships with your buyers early-on; create trust and value before you have a dialogue about price."