Enterprise buyers have evolved — but have salespeople evolved with them?

Research shows that:

  • 75% of B2B purchases are influenced by social media
  • 57% of buying decisions are made before a sales rep is involved
  • 98% of cold calls do not work 

In the Sales Survival Guide, leaders from cutting-edge companies such as LinkedIn, HubSpot, Miller Heiman, and PGi share their wisdom and best practices for engaging with today's increasingly independent social buyers.

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