Cold calling is ineffective, inefficient, and unpleasant for those on both ends of the phone. Pre-call research and mutual connections can turn a cold call warm and greatly improve your prospecting success. Leverage LinkedIn to uncover insights and reveal connection paths to your prospects.
Check out this new eBook from LinkedIn and InsideSales.com and learn how to:
- Increase your appointment-setting rate by 16.7 percent using LinkedIn for pre-call research;
- Leverage TeamLink to surface hidden connections and get warm introductions to your prospects;
- Take advantage of LinkedIn groups to form connections with and gain insight into new prospects.