Across industries and around the world, leading executives are using
social media to gather essential business intelligence and consider
their participation in these networks as fundamental to their role. As
a result, more and more top executives are overcoming initial barriers
to take part in the social revolution.
We created a playbook specifically designed for top executives to
help you rise to new heights as a social leader and enable deeper
engagement with your customers, employees and peers.
Inspired and validated by the profiles of the most successful leaders
on LinkedIn, the Executive Playbook outlines 12 key steps to empower
you in your transition into professional social media.