Progressive companies are gaining an edge by adjusting their sales strategies to meet the needs of today's buyers. Their sales pros are using LinkedIn to tap into data-rich social networks, identify high-potential prospects, make warm introductions, and then nurture those relationships.

In this eBook, you'll learn:

  • 3 big ways the B2B sales process has changed;
  • How to establish and grow relationships with prospects and customers using LinkedIn;
  • How to effectively meet buyers expectations;
  • A 4-step path to improving the buyer/seller engagement.

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