Fernando's top social
selling tips

Discover how Fernando uses LinkedIn Sales Navigator. Check out his tips to add success to your selling.

Read Fernando's success story and request your Sales Navigator demo.

How has getting LinkedIn Sales Navigator changed the way you sell?

Sales Navigator is a valuable tool. The insights and information I get are organized and clear. It makes it easy to keep track of the people that matter most. For example, recently I was alerted that a saved lead had moved to a new company.

After a few phone calls, I asked if we could approach his new company with our solutions. He was open to the idea and informed me the account was valued at $375,000. My team was doubtful we could land the account, but what they didn’t know was that I had been building a relationship with this lead for nearly a year. We landed the account in 3 months, which is very short for Symantec.

Can you tell me how you use LinkedIn Sales Navigator to generate new business opportunities?

Everyday I block out an hour to work on Sales Navigator. It’s the first thing I do in the morning. I use this time to learn more about my prospects on an intimate level. If I see a prospect I don’t know much about, I’ll save him as a lead. I’ll have access to the information he shares on LinkedIn, the topics he's interested in, and the news he's talking about.

The minute a lead shares a post or connects with someone in my network, I see it and there’s no risk of missing it like I might on my LinkedIn feed. This is more information than I’ve ever had.

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