Implementing an Enterprise Social Selling Program

LinkedIn Sales Navigator customers joined us at LinkedIn’s New York office to discuss how they have developed and implemented a social selling strategy across their organizations. In this video, Liz Kempinski of ADP, Phil Lurie of SAP, and Greg Randolph of CA Technologies explain how they shifted their sales teams to this new model—from securing executive buy-in to encouraging user adoption—and share how they’re leveraging social selling to keep pace with today’s buyers.

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