Today's customers have access to more information via search and social than ever before, delaying the need to engage with a salesperson. Your salespeople, like the customer's buying journey, must evolve.
That's where social selling comes in. Social selling is about using the data and information available online to create deeper relationships with your customers. Though the end results of generating revenue are still the same, the tactics must change to meet the current needs of today's buyers.
In this eBook, you will hear from some of the leading minds in social selling and learn:
- How to optimize your online presence for the buyer
- How to use LinkedIn to prospect and sell socially
- How to win new business with great content
- How to sell social selling to the executive team